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How do you create a speaker demo video? That is a great question, and I am here to help you find the answer today.

We have a set of friends based in Austin, Texas, where they have repurposed warehouses with basic materials — pipes, draped curtains for soundproofing, and…


How do speakers get their message out into the world? They get booked.

There’s four different ways of getting booked. You can book yourself, you can work with an agent, you can work with the Bureau, or you can sign with a speaker management company.

Most people will start…


The first thing you need to start building your speaker press kit is an expert bio. Many people may already have a generic version of their bio, but you’ll need one that is also tailored to you as a speaker for these purposes.

First, we’ll recap what an expert…


When building out your press kit for your speaker opportunities, here are the things that we want you to pay attention to. Consider these tips as some “fill in the blanks”.

You need a bio that sells you as what type of speaker you are.

Are you a talent…


What type of speaker are you?

There are three types of speakers in general. One category is a talent speaker. A talent speaker has a unique talent that they cover in their speech, and it could be from a wide range of topics or hobbies. …


Whether you’re well-known, not well-known, a beginner, or you’ve been around for a long time, whether you’re expensive or not expensive yet, one thing is for certain. You’ve got to know who you are competing with, because that’s who you’re going to be doing business with.

And you’re going…


These are the three things we want to analyze in terms of defining your personal brand. The first is a question: what category do you fall within? Next we define your one-word uniqueness (which should sound familiar to you if you’re familiar with us at Brand Builders Group!). …


What do you need to build a quality expert bio?

People buy the packaging as much as they buy the product. You are the product; your expert bio is the packaging. …


You cannot be all things to all people. And if you can’t find your expertise in one thing, you will remain somewhat anonymous, because there’s not enough focus in one area for anyone to talk about your message, or share it, or write about it.

You need focus. And…


I want to introduce you to a concept that we at Brand Builders Group, where I am a co-founder and CEO, believe strongly in.

We have this concept called Sheahan’s Wall that we work and live by. We actually named this after a friend of ours, Peter Sheahan, because…

AJ Vaden

AJ Vaden is the Co-founder of Brand Builders Group, international speaker, million-dollar consultant and host of the Influential Personal Brand Podcast.

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